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adult-asking-blur-630839

2. MARKETING & LEAD GENERATION STRATEGIES

  • Why should customers do business with you?
  • Why should they keep coming back?
  • What is your current Lead Generation System and is it working effectively?
  • How many customers/clients is it delivering? What quality of customers/clients?
  • Do you know how much it costs you to obtain a customer/client?
  • Do you have a strategic, automated and organised Marketing system that generates sufficient new leads and maximises all existing client/customer opportunities?
  • Do you have multiple Marketing strategies operating at once and exploring new and different ways of generating new business and revenue to achieve your business goals?
From a Marketing perspective each and every business is made up of the following 3 Customer/Client Generation areas:
  • Existing Customers/Clients
  • New Customers/Clients
  • Referred Customers/Clients

Maximising each of the 3 areas is critical to success or failure of every business. The level of success is determined by how well these areas are maximised. Making the right decisions around all the possibilities and opportunities to implement the “right” strategies is crucial. That’s where the expertise of 2Choices Business Advisory is the major point of difference in the market place.
Some businesses are heavily reliant on new Customers/Clients and some businesses aren’t. But every business is reliant on the one common theme…Cashflow!!
1. Maintaining and generating Revenue/Cashflow is the lifeblood of each and every business.
2. Turning that Revenue/Cashflow into profits is the second most critical success factor.

The purpose of every business is to make a “Profit” otherwise what’s the point?

  • Generating just enough Profit to break even isn’t ideal (let alone losses?)
  • Generating enough Profit to make wages is simply buying your self a job with a little bit of control and possibly a lot of unnecessary stress and worry!?
  • Making fantastic Profits is the ultimate and enables you to live a comfortable lifestyle which should be the purpose and outcome of each and every business.

Achieving Fantastic Profits requires the right Strategies and Advice around the following 3 key areas.

We help you maximise your Existing business with the following key factors:
1. No of Existing Customers/Clients
2. Existing Customer/Client Retention rate
3. How many transactions each Existing Customer/Client has per Year
4. Ave Transaction Value per Existing Customer/Client
5. What’s your Profit Margin
6. What’s the Lifetime Value of your Existing Customer/Client

We help you maximise the 5 Critical Growth Success Factors in your business:

1. No of New Customers/Clients each Year
2. What’s your New Customer/Client Conversion rate
3. How many transactions each Customer/Client has per Year
4. Ave Transaction Value per Customer/Client
5. What’s your Profit Margin
6. What’s the Lifetime Value of your Referred Customer/Client

We help you maximise the 6 Referral Growth Success Factors in your business:

1. How many Referred Customer/Client Referrals do you get each Year
2. What’s your Referred Customer/Client Conversion rate (usually Higher with Referrals)
3. How many transactions each Referred Customer/Client has per Year
4. Ave Transaction Value per Referred Customer/Client
5. What’s your Profit Margin
6. What’s the Lifetime Value of your Referred Customer/Client

In order to achieve the best Marketing results, there are 5 core functions that need to happen:

1. Lead generation
2. Lead nurture
3. Conversion
4. Delivery
5. Retention, resell and upsell.

These are critically important because as an entrepreneur there will come a time, as you grow your business, as you grow your success, as you build a team, that somebody’s going to come along and steer you in the wrong direction. Some consultant, someone on your team, an executive that you’re working with, and they’re going to try and get you to focus on something other than the five core functions of the business. Somebody’s going to say,

“You know, this quarter, I think you really need to focus on finance or operations. You need to focus on building the culture and having events”

I want you to have a defensive mechanism that says,

“If it doesn’t improve our status in the five core functions of the business, then we shouldn’t do it”

Now, we have a detailed assessment we take our clients through, where they rank themselves on the five core functions. You can do this too. On a scale of one to five where do you sit on each of the core functions.

You can tell me you have a business where these are not the five core functions, and I will quickly turn it around and show you how they absolutely are. Because it doesn’t matter if you’re a practitioner, if you have hard good products, if you’re selling a service, if you’re a coach or a speaker. Whatever it is, these are the five core functions of your business. And if you’re doing something in your business that doesn’t directly affect these, it will crush you.

I think a lot of us get up in the morning and we say,

“What are we going to do today? What can we do to make the business better”

But if you go through a five core functions analysis, you will very quickly find where your effort, your energy, your investment, and your time should go.

This should be the framework that you use to evaluate your business and decide what you’re going to do next. See, in my career, I had to very quickly figure out how to fix a broken business. Every organization was different. It was a different group of people every time. It was a different product and a different target market. But it was the exact same five core functions of the business.

If you’re not addressing these five core functions, you’re not going to reach your full potential. You’re going to leave a gaping hole, an exposure, a vulnerability, somewhere in your business that is going to end up affecting you.

We help businesses implement the best Marketing Strategy that will maximise new client generation and existing clients and database management and optimisation.

  • Lead Generation Systems
  • Existing clients & Database maximisation
  • Social Media Marketing & Management – Facebook, Instagram, You tube,LinkedIn, etc
  • SEO & Website optimisation
  • Website Construction & Development
  • Advertising Strategies
  • Direct Mail
  • Branding & Positioning Strategies
  • PR & Promotion Optimisation
  • Enhanced Marketing Strategies

How can we help you?

I’ve known Brett for over 10 years on a personal level through our family and sporting connections. I’ve recently engaged Brett to help grow and systemise my personal training business and the results I’ve achieved thus far are fantastic. I’m extremely confident and feel more in control of where my business is going into the future.

Ian O’Dwyer
, ODON Movement

Contact us today for a FREE No Obligation discussion to see how we can help you!